“The first Gap item I bought was with my first-ever paycheck,” Ugly Betty’s Becki Newton remembers. “I was scooping ice cream at Carvel, and when I got my paycheck, I went to the Gap and bought a black dress with little sleeves and white flowers on it.” While she’s come a long way from Carvel, the actress still supports the all-American brand; she was among the revelers last night at the Nylon-hosted launch party for Gap’s 1969 Jeans Shop in New York. The bilevel store—the retailer’s first in Soho and a permanent version of the 1969 Jeans pop-up shop in L.A.—was packed to the gills, and the crowd was in a shopping mood. (The party featured 30 percent off the entire collection, with a percentage going to Feeding America.) Emmy Rossum had a chance to stock up on scarves and admire the costume jewelry before the band TV/TV took the stage for a live set. Upstairs, Robert Verdi was more in the 1969 mind-set. “I was 1 in ‘69,” the stylist mused about the retailer’s founding year. “Which means that number also marked my fashion debut.” We guess fashion plates are born, not made.
—Bee-Shyuan Chang
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