"Due to unbelievable demand we have brought back the ruffle shoulder dress from spring/summer 2009 in a hue of nightshade blue with smoky blue ruffles," explains Katie Walsh, one half of the London-based label alongside Fiamma Poltock. "We love these colours, they are so effortless yet chic. And it's such an easy dress to throw on and feel pretty" - exemplified by Alexa Chung earlier this year when she wore a pearl-hued version of the dress to the Glamour Women of the Year Awards.
The dress will be available, made to order, for two weeks only from this Thursday at the Poltock & Walsh pop-up shop at Amwell Street's Trypolar concept store.
And if that's not reason enough to pay the shop a visit, the fact that there will be 50 per cent off the label's autumn/winter 2009-10 collection - which promptly made its way into the wardrobe of Kate Moss who bought 6 pieces - and that Katie Walsh will be on hand to impart her design wisdom, surely is.
The dress is priced at £448, available in sizes 6 to 14 from 57 Amwell Street or firstname.lastname@example.org. Open from 10.30 to 8pm on Thursday November 26 and 10.30 to 7pm from Monday to Saturday. The Poltock & Walsh pop-up shop will close on December 12.